Finding out that Jedward had been dropped by Sony was a phenomenal way to start my Tuesday.
The news comes after their first single ‘Under Pressure (ice ice baby)’ failed to live up to hype, missing out on top spot to Owl City and after a week in the charts slumping to a dismal 12th position.
Though what did they really expect?
Jedward were at the centre of one the biggest controversies in reality TV history, as they progressed through the X Factor each week the twins became the act the British public loved to hate, as they relied more on props and costumes than actual talent.
As the controversy grew, Simon Cowell rubbed his hands together with glee, having the show splashed across the front pages every day as the nation debated the dwindling credibility of the twins and show itself. He was receiving the best promotion possible, word of mouth. From office workers gathered around water coolers to knitting clubs at Womens’ Institutes across the country, Jedward were all they could talk about, and regardless of subject matter there is no such thing as bad press.
So is there such a thing as ‘over promotion’?
Well of course there is, how can one expect an act that has no real talent and only a few months of public hatred behind them to release a single and be taken seriously? Especially one in partnership with Vanilla Ice, who himself is hardly held in high regard within the industry.
The fact is, no one wants to hear Jedward sing, let alone rap or generally speak. Why Sony ever signed them, is beyond me, and their move to drop them sees a ‘cut their losses and run’ attitude.
Jedward have had their 15 minutes, which is fine. Now please, for the sake of humanity let this be an end of it, panto season finished a long time ago.
Whats that Louis Walsh?
“I’m completely committed to Jedward and I know they still have a great career ahead.”
“The boys have a sell-out tour in Ireland straight after The X Factor Tour in April and I’m in talks with a major record label about a new deal for them.”
Oh for fu…….
Tags: Jedward, Jedward dropped by label, Louis Walsh, Simon Cowell, Sony, Sony drop Jedward, Under Pressure (Ice Ice Baby), X Factor, X Factor jedward, X Factor Tour
